Your customer should be lured in and captivated. How?
Create an experience.
Product descriptions should compel your customer to make a purchase. Take a look at our before and after writing samples we composed for a home decor/home goods retailer and for handcrafted jewelry.
Transformation #1
BEFORE:
Enjoy the comforts of this bedding set now. It is a great addition to your bedroom. Buy now only $299!!!!
AFTER:
Regal Elegance Bedding Set
Exuding sophistication and unparalleled grandeur, the Regal Elegance bedding set is an ideal addition to any bedroom for distinguished aesthetic flair. The vivid hues and intricate beading induce a sense of warmth while creating an inviting bedroom ambiance. Alluring yet tranquil, Regal Elegance is a must-have bedding set as it is undeniably, an everyday indulgence.
Transformation #2
The following product lacked a product description all together and simply listed keywords describing it.
BEFORE:
antique necklace, boho, long, handcrafted brass
AFTER:
Gilded Renaissance - Handcrafted Long Pendant Necklace
With meticulous attention to detail and aesthetic appeal that dazzles the viewer with every glance, the Gilded Renaissance long pendant necklace epitomizes the very essence of the term "handcrafted".
Transformation #1
BEFORE:
Enjoy the comforts of this bedding set now. It is a great addition to your bedroom. Buy now only $299!!!!
AFTER:
Regal Elegance Bedding Set
Exuding sophistication and unparalleled grandeur, the Regal Elegance bedding set is an ideal addition to any bedroom for distinguished aesthetic flair. The vivid hues and intricate beading induce a sense of warmth while creating an inviting bedroom ambiance. Alluring yet tranquil, Regal Elegance is a must-have bedding set as it is undeniably, an everyday indulgence.
Transformation #2
The following product lacked a product description all together and simply listed keywords describing it.
BEFORE:
antique necklace, boho, long, handcrafted brass
AFTER:
Gilded Renaissance - Handcrafted Long Pendant Necklace
With meticulous attention to detail and aesthetic appeal that dazzles the viewer with every glance, the Gilded Renaissance long pendant necklace epitomizes the very essence of the term "handcrafted".
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