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BusinessKnowHow.com offers invaluable advice about managing and marketing for small businesses. One tip that stood out more than others recently is this one:

Try Some Unusual Marketing Methods
Look for some unconventional marketing methods your competitors are overlooking. You may discover some highly profitable ways to generate sales and avoid competition. For example, print your best small ad on a postcard and mail it to prospects in your targeted market. A small ad on a postcard can drive a high volume of traffic to your website or generate a flood of sales leads for a very small cost.

Another way you can stand out amongst your competition is a business card that's anything but traditional. Here are some eye-catching designs: Awesome Business Card Designs

When you put in a little extra effort, sometimes that's worth more than a run-of-the-mill advertising platform such as a flyer or billboard.