Think about it this way. You wouldn’t perform surgery on yourself, would you? Nor would you replace your car’s transmission, rebuild your computer’s hard drive, or design your own website. Nope. You’d hire a surgeon, mechanic, IT expert, or web designer for these tasks. Likewise, when you need marketing copy written, you should hire a professional writer. Here are seven reasons why:
Reason #1: Quality.
A writer writes. Period. That’s all they do. They know how to write persuasive copy that packs a punch, gets attention “and sells more.
Reason #2: Positioning.
Yes, it’s true, some people have a knack for writing. But developing copy for marketing materials (things like brochures, websites, and campaigns) goes beyond good grammar and spelling. It’s about knowing how to properly position your product or service so that it stands out and motivates your target audience to take action. A professional copywriter knows how to do that.
Reason #3: Perspective.
You’re in the middle of preparing for a new product launch, scheduling an investor’s meeting, hiring a new assistant “and a myriad of other tasks. Sometimes you get so busy that you lose perspective about your company “and about what makes it unique in the eyes of your customers and prospects. In essence, “you can’t see the forest for the trees.”Ã‚Â But a professional copywriter can bring fresh eyes “and fresh ideas “to the table. They are not caught up in the day-to-day inner workings of your company and can therefore, many times, do a better job of communicating “big picture”Ã‚Â concepts about your business.
Reason #4: Clarity.
Even if you are a good writer, you may not understand how to write for your target audience. A professional copywriter can take a complex concept “one that you may easily understand, but your customers may not “and turn it into easy-to-read copy.
Reason #5: BrevityLet’s face it. In today’s too-much-information age, everyone is deluged with more then they can possibly read. But a professional copywriter knows how to get ideas across using words economically. They can take all the information you provide and translate it into succinct and relevant points. With the help of a professional writer, your copy will take on a new energy, crispness, and focus.
Reason #6: Convenience.
Your time is valuable “and effective writing is a time-consuming task, constricting your already tight schedule. By hiring a professional copywriter, you’ll be able to focus on other tasks, while the writer does what he or she does best “writes.
Reason #7: Supporting the design.
A well-designed website, brochure, or direct mail campaign requires strong copywriting. If you have eye-catching graphics, you’ll invite your audience to begin reading. Compelling content will keep them reading. A professional copywriter can ensure the success of your design efforts by holding the attention of your audience.
The Bottom Line.In today’s economy, business is as cutthroat as ever. As the saying goes, “only the strong will survive.” You need every tool in the box to stand out and persuade your target audience to act. A professional copywriter may just provide the edge you need.