Let's be honest. There's a reason why you wouldn't be caught dead driving a vehicle that looked like this one, right? Well, let's dig deep and dissect exactly why. We all care about image. Our personal image and our business image matter. I know, you're probably thinking, "I really don't care what people think." But the truth is simple. You do care. Image is our silent advertising campaign. It's what speaks for us before we even utter a single word. Which is why image -- whether professional or personal is pivotal in representing who we are, what we offer and how we deal with dilemma. There are two components of image: 1) visual 2) verbal. Humans are innately visual creatures and our brains require some sliver of mental stimulation through visual stimuli. But in business, people want to know you can convey a message clearly by translating a convoluted cluster of verbiage into lucid writing. That's where the balance of professionalism, poise and superior verbal engineering become increasingly necessary. If you can't convey your own services or expertise directly and succinctly then maybe you should just settle for a 1989 Batmobile with a rusty exhaust and non-existent rims.