by Nancy NardiEverything about the Facebook like button and why it’s important to your marketing strategy.
Facebook recently made some changes to the ‘like’ button, making it an even better tool for businesses.The Like button goes much further than building up a fan base for a Facebook Page. Adding a Like button to your website a blog can:
- generate more interactions with your business
- help with SEO
- allow you to publish future updates to visitors
In fact, almost all interactions with your studio on Facebook do not happen on your fan page, but on the walls of your fans. Most research shows that most of your fans will never come back to your Facebook Page after the first visit.
For this article, I’ll focus on how the Like button works and increases your reach when added to your website or blog.
So, besides the obvious viral benefit of enabling sharing on your website, what else does the Like button do?
When your site visitors click on the Like button, it publishes a full news feed story and image to that users facebook profile.This is a key change to the Like button. In the past when someone liked a page, there was only a one line mention in the newsfeed, which didn’t receive as much exposure there.
Facebook has always given more prominence to full stories when they include an image. Images rank high because they generate more clicks. That means that liked web content will be seen by more of the user’s friends, which will drive more traffic to your site.
Facebook is phasing out the Share button since adding key sharing features to the Like button.
Facebook creates a page for every piece of Liked content.
The first time someone clicks a Like button for the first time, Facebook will automatically create a page.
This is important for two reasons.
First, Liked articles are shown in Facebook search results. This is important not only for people searching Facebook, but search engines are also beginning to factor in social media for search results and ranking.
So having more liked articles helps SEO.
Second, you can publish updates to anyone who has liked a page from your website or blog. These updates, will appear in the news feeds of those users. It’s an effective way to target users based on interest.
Likes can be tracked using Facebook Insights, giving you stats and demographic info on your visitors.
Facebook has Social Plugins on their developer page for adding the Like button on your site.
Sign up to get more Facebook Likes here.
A great feature of Facebook is that the messages you send have the potential to spread not just to fans but to friends of fans—known as the “multiplier effect.” Not only does this “multiplier effect” have the ability to spread marketing impressions, it also acts as a validation from a friend. Let’s take a look at a few Facebook fan pages and see how the multiplier effect might impact your marketing strategy. Data courtesy of businessinsider.com
, and comscore.com
by Eric Geier
Do you manage a Facebook Page for your business or organization? If so, you're probably aware that many of the same security issues that plague personal profiles also apply to Pages. But what you may not know is that there are several additional security issues that you should be thinking about when managing a Facebook Page.
The top areas you should be thinking about include: Securing your Page, locking down your admin accounts, and securely managing apps, comments, posts, and abuse.
In this article, I’ll discuss each of these areas and give you some tips on keeping your company's Facebook presence as secure as possible.
Configure Your Page for Maximum Security
To review and manage your Page settings, you must first log in with your personal Facebook account. Once you're logged in, click the arrow in the upper right corner and select your page. Now you'll be using Facebook as your Page(rather than as yourself), and you'll be able to review and update your page settings and permissions, admin accounts, and featured settings. You can also access these settings by clicking the Edit Page button in the upper right when viewing your Facebook Page. You'll want to periodically review these settings, as Facebook often makes changes and additions in these areas.
On the Your Settings page, it's a good idea to enable the setting labeled Always comment and post on your page as [Your Page Name], even when using Facebook as [Your Personal Name]. Doing so will help hide your personal Facebook account from your Page's visitors, which is a good idea in case your personal account gets hacked. On this page you'll also likely want to enable the email notifications so you can regularly keep tabs on postings and comments left by the public. If you have other people set up as Page admins, keep in mind these settings are unique to each admin. It's a good practice to make sure all admins are following a consistent policy with regard to these settings.
On the Manage Permissions page, pay close attention to the Posting Ability, Moderation Blocklist, and Profanity Blocklist settings.
On the Manage Admins page, make sure you keep the list of admins up-to-date and remove anyone who no longer needs access.
On the Featured page, it's a good idea to stay away from designating any of your admins as Featured Page Owners, because the act of exposing your admins' personal accounts could make your Page more vulnerable to hacking. Furthermore, your admins might inadvertently post content on their personal profiles that would not be appropriate for your Page visitors.
Protect Your Admin Accounts
Remember, admin access to your Page content and settings is managed via personal Facebook accounts. Any person that is set as an admin for your Page can login with his or her personal Facebook account credentials to manage the page. This means that if an admin's personal Facebook account becomes compromised, then the hacker automatically has admin access to the Page content and settings as well. (Unfortunately, admins can't mitigate this risk by creating multiple Facebook accounts: It is a violation of Facebook’s Statement of Rights and Responsibilities to maintain more than one personal account.)
To help keep their personal accounts secure, all Page admins should be familiar with and follow the tips and best practices listed on the Facebook security page and in the downloadable Facebook Security Guide. Some of the steps you can take to secure your personal account include: Making your profile and content private, and enabling SSL connections. You should also carefully review which apps have access to your account and disable all the ones you can live without.
Manage Apps, Comments, and Abuse
Facebook apps let you add custom functionality to your Facebook Page, which can help create a more compelling experience for your visitors. For example, you can use the Hosted iFrame app to add custom tabs to your Facebook Page.
But before you add a Facebook app to your Page, make sure to read the app reviews and carefully review the list of permissions requested by the app. Some apps may pose privacy risks while others may be completely malicious. Review your app list periodically and remove those you don't use.
If you allow posting by visitors (as specified in permissions), you can always remove posts and comments from your page that you deem inappropriate. Simply view your page, hover over the post or comment, and you’ll find a small icon for deleting it. If you accidently remove or hide a post, you may be able to recover it by clicking the Wall link on your Page and selecting Hidden Posts.
You can also remove or permanently ban troublemakers from your page. When removing a post or comment, you’ll be asked whether or not you want to just delete the content or delete and ban the user.
To help protect your business or brand, you should periodically search Facebook for any third-party pages or profiles about your organization. Users could create hate groups and imitation pages about your organization or brand for malicious reasons.
If you do find inappropriate content you can report it to Facebook. Even if you find a username of a page or personal profile that infringes your rights, you can report that as well.
Lastly, you might want to check Facebook’s official Privacy for Page Admins info. If you have specific questions regarding pages or their security, consider posting them on the Facebook Pages Forum. And it bears repeating that you'll want all page admins to follow good security practices when using their personal accounts as well, so be sure to check out the general Facebook Security page too.
Eric Geier is the founder of NoWiresSecurity, which helps businesses easily protect their Wi-Fi networks with the Enterprise mode of WPA/WPA2 security. He is also a freelance tech writer. Follow him on Twitter: @eric_geier.
It often seems as though every blogger, small business, and website manager is using social media these days in an effort to advertise and increase exposure for their product or service. They are turning to Twitter, Facebook, and Google+. They are posting tweets, providing status updates, and introducing new products via an image upload. And many of them are taking wide-ranging steps
to boost and sustain their number of Facebook “Likes.”
It is understandable that someone using social media will want consumers to view their Facebook page. But what added benefits are accrued from getting those consumers to take the extra step and clicking the “Like” button? If you’re using social media for your reputation management
, how can managing your “Likes” translate into greater exposure and success?Here’s how:Legitimacy
A big corporation with 10,000 Facebook “Likes” may not benefit a lot whole from working to increase that number to 12,000. But there is a very real difference between 50 “Likes” and 300 “Likes” when a smaller company is involved. At the low end, 50 “Likes” could simply mean that you got all your friends and relatives to follow your Facebook page. At the other end of the spectrum, 300 “Likes” and upwards can convey to a visitor that you page has a greater intrinsic popularity. This can, in short, confer a greater legitimacy upon your business.Maximize Exposure
A person who “Likes” a given Facebook page is more likely to view content from that page and return to it on a regular basis. Why is this? When someone “Likes” a business on Facebook, any images or status updates posted by that business can show up in the person’s news feed, meaning that they will see this information as soon as they log on to their account. Moreover, boosting your “Likes” can expand your exposure to the friends of the people who “Like” your page, since your profile will be linked to under the Information section of any follower’s account.Feedback
A Facebook page can serve as a free, real-time focus group
for the blogger or the online business. When you announce a new product or promotion, the number of people who “Like” that post and who respond favorably (or negatively) to it can be incredibly useful when determining future products and marketing strategies. In order to assemble that focus group, however, you need to insure that your most loyal and trustworthy customers are regularly appraised of the happenings on your Facebook page. This means boosting your “Likes” in an effort to encompass all of these more loyal followers.
These are the three main reasons why boosting Facebook “Likes” can be helpful for an online enterprise. While there are components of social media and online marketing that probably deserve a larger percentage of your time, there’s no reason why you shouldn’t take a few minutes here and there to try to increase your “Like” count.
Social media marketing has at its core the foundation of valuable, shareable content in all the various forms of rich media whether that be text, video or images.
People watch YouTube videos because they are entertaining, educational or just plain funny. Viewers turn up to your Slideshare account and take the time to view a presentation because the content is compelling. LinkedIn works well for personal branding because you are providing answers to your peers to questions in the Q&A section and providing updates that answers problems, informs and educates.
Twitter teases you to click on links that are engaging blog posts or news that is topical and timely. The knowledge economy is all about the content. Facebook is where your audience is online so content needs to be posted and updated to the social giants ecosystem.
So here are 50 synergistic social media marketing tips and tactics to market your content and ideas and help them to spread to a global audience. Apply some of these tips and you maybe surprised in the journey that unfolds as you and your company are discovered and shared and your goods and services are purchased because you were ‘found’.
The secret sauce behind these tips is to allow you to create a ‘social media synergy’ that totals a sum far greater than the individual parts. This approach is to guide you to go beyond being just ‘Facebook Centric’ and provide substance, endurance and longevity to your on-line presence and digital assets. These tips are also about assisting you in optimizing and integrating the multiple social media platforms listed below
Some of these tips are basic for some but this is a checklist that may assist you in synergizing your online presence and bring traffic and viewers to your global digital properties.
- Produce inspiring, educational and awesome content that is so compelling that people want to share it, this is the foundation of your marketing. All media is about good content and social media is no different
- Write regularly and consistently, people will then come and visit regularly and keep coming back because they know it will be new and topical (that is why magazines have regular publishing time frames)
- Learn to write a headlines that make people want to read the rest of your article
- Use ‘list’ posts (eg 50 Fascinating Facebook Facts and Figures) regularly. They may be a bit passe for some, but they work and tend to get passed around online
- Place a Retweet button on your blog at the top of the posts (WordPress plugins make this really easy to do)
- Place a Facebook share button at the top of all posts
- Include a Facebook ‘like box’ near the top right side of the blog so people can ‘like’ your Facebook page even while they are on your blog
- Place a LinkedIn share button on your blog (LinkedIn has over 100 million users and they are typically high earners and influential)
- Comment regularly on other bloggers in your niche
- As you grow your traffic and followers, highlight this on your blog and demonstrate some ‘social proof’. This could even include the number of Twitter followers you have or awards you have won or your website grade or even your Twitter grade
- Make it easy for people to subscribe via email (email marketing may be perceived as old school but it works big time!)
- Offer to guest post on a another influential bloggers blogs and provide a link back to your blog as part of the agreement
- Provide subscribe buttons so people can follow you on your other web properties (Facebook, Twitter, LinkedIn etc)
- Provide a subscription button via RSS so people can have your posts pushed to them in their ’Google Reader’ account after they are published
- Update your Facebook ‘Page’ with your blog posts straight after publishing
- Provide content and links on your Facebook page that will make them want to share and like your updates
- Include Twitter in your menu (This is available as a standard setting on your Facebook fan page)
- Run polls using the standard Facebook ‘Question’ feature (above the ‘Write something’ box) to engage your audience and involve them
- Link to your Facebook page in your email newsletter
- Run a competition on Facebook
- Use a reveal tab that is set up as your landing page that provides access to unique content, this could be a video a content or even a voucher
- Respond to all comments on your Facebook page in a timely fashion
- Acquire Twitter followers – quantity is important
- Engage and develop Twitter followers within your niche using Tweepi (Tweepi.com makes it easy to follow followers of influential bloggers on Twitter) or Twellow.com (Twellow provides a tool that enables you to find powerful Twitter follower lists in your niche) – this is the quality part of the Twitter equation
- Share the content of influential Twitter people and let them know by including their Twitter name eg @Jeffbullas
- Automate the tweeting of other bloggers content that you trust and add value to your followers with other peoples articles and content
- Tweet regularly and consistently the posts of other influential bloggers in your topic category
- Automate the retweeting of your great content so it is not forgotten and buried in the archives (SocialOomph professional can be setup to do this)
- When tweeting your posts include # tags that deliver the Tweet to # groups/lists eg #SocialMedia
- Interview influential people in your topic category on video and post them to YouTube
- Include your website/blog link in your profile
- Automate sharing after posting (available under ‘Account settings” then ‘Activity Sharing’ , then choose the social accounts and as a minimum select Facebook and Twitter (Reader, Orkut and MySpace are also able to be enabled)
- Write a headline that is ‘keyword’ rich for your industry and niche
- Write a tempting and teasing headline that makes the potential viewer want to ‘hit’ the play button
- Place a link to your blog at the beginning of each description for each video and make sure you write a description that includes keywords and inviting description
- Include keyword tags for each video
- Use all three website or links that LinkedIn allows in your profile (these can point to your website, blog and Facebook)
- Make your LinkedIn profile ‘Public’ in your settings
- Pose questions in the Q&A section of LinkedIn with links to your possible answer as a post link
- Setup a LinkedIn profile for your blog (not just your personal profile)
- Integrate your Slideshare into your LinkedIn account using the ‘Add an Application’ button at the bottom right of your home page
- Integrate your Blog post feed into your LinkedIn account using the ‘Add an Application’ button at the bottom right of your home page
- Add your Twitter feed into your LinkedIn account using the ‘Add an Application’
What other social media marketing tips and tactics have I left out?
- Turn your posts into PowerPoint presentations and post them to Slideshare
- Write a good headline both on the presentation itself and the Title area
- Include keyword tags that would be used to find the presentation
- Promote your presentations on Twitter
- Allow viewers to download your presentation to assist in making it easy for people to share
- Post them to your Facebook page
- In choose a license make it CC (Creative Commons) License so people can use your content and then attribute and link to your blog
Request a quote for content marketing and web content writing here.
All inbound marketers will agree: more 'Likes' for your Facebook business page
are quite nice. But when has 'nice' ever been enough? In and of itself, Likes are ultimately useless unless you're successfully converting them into leads for your business. At the end of the day, the effectiveness of your marketing team is likely evaluated by metrics like traffic and leads. If your Facebook page has 500 fans but is generating no traffic or leads for your website, you really don't have much to brag about. And if all that "engagement" you're creating on your page isn't contributing to your team's goals, it's essentially worthless.
The good news is, Facebook fans offer a great opportunity for lead generation if you know how to leverage them. As they say, it's not size that matters -- it's how you use it. To get you well on your way to use Facebook effectively for lead generation
, here are 6 guaranteed tactics for turning likes into leads.6 Great Ways to Turn Likes Into Leads 1. Implement a Like Gate: Like gates are popping up all over Facebook
these days, and it's not difficult to understand why. They're a great way to convert new likes into leads right off the bat. Use your like gate to initially turn new page visitors into fans. Once they like you, present them with a valuable content offer that they can obtain directly from a form on your page. (Top for HubSpot Customers: The HubSpot Welcome App makes doing this extremely easy.)2. Share Links to Landing Pages on Your Wall:
Amongst the updates and content you share with your fans on your wall, be sure to include a hearty mix of landing page links for lead generating, premium content like ebooks
, webinars, and other educational downloads. In addition, make sure any blog posts you share include CTAs within the post.3. Offer Exclusive Content to Facebook Fans:
According to research from ExactTarget
, 58% of Facebook users expect exclusive content from business pages. Take advantage of this insight by offering downloadable content that is exclusive only to your Facebook fans. Set up a targeted landing page for this content, and share the link exclusively on your Facebook page. Require that page visitors must like you in order to view your offer to make it even more exclusive. You'll be generating leads and leveraging the power of exclusivity all at the same time. How's that for killing two birds with one stone?4. Use Overlooked Page Real Estate to Promote Offers:
There are quite a few places on your Facebook page you're likely overlooking to promote your offers. What about highlighting your latest offer in your page's profile picture? Have you added links to offers in your page's 'Info' section? Don't miss out on these juicy pieces of low-hanging lead gen fruit!5. Create Custom Page Tabs to Promote Offers: Customization of Facebook pages
is tough...but not impossible. Creating custom page tabs
are a great way to expand the possibilities of your Facebook page. Consider creating a tab just to highlight your offers. You can use it one to aggregate some of your best-performing offers, or maybe just promote your newest offer or promotion on a rotating basis. 6. Create Product/Service Awareness:
While it's always a bad idea to be overly self-promotional in your social media efforts, you also want to make sure that your fans are aware of your products/services. Sure, they might keep coming back to you again and again because you offer engaging conversation and valuable content, but if they don't even know what you sell, you're not doing your job. Make sure your page clearly communicates what your business sells, and use your lead gen offers to support that with content that aligns with your product/service offerings. This will help spark a connection between your content and your product.
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/28657/6-Guaranteed-Tactics-to-Turn-Facebook-Likes-Into-Leads.aspx#ixzz1dcnPE1MX
The average person does more than 30 searches per day in Google. They also clock over seven hours per month interacting with branded content on Twitter and Facebook
. And its not just reading -- the Average Joe also watches more than 180 videos per month on sites like YouTube and Vimeo. These statistics all add up to one very educated consumer.
Knowledge is everywhere online, in every form, and your typical internet user has a voracious appetite for learning. But from the perspective of an online marketer, this consumer is also a click-happy and easily distractible one. Employ the below tactics to make sure they click on -- and stick to -- your website with a purpose.
Own Their Next Click Your visitors are going to click, but it's up to you to make sure the link is productive for your business. In addition to your main navigation links, make sure links to other web properties you own are prominently displayed on your homepage. Have call-to-action buttons and other offers above the fold so they're as front and center as possible. And wherever you can, prove that your clicks are worth it. Visitors will never know your blog is informative and bleeding edge unless they get there, so if its normal position is in your main navigation, experiment with placing a bigger, more-blown out linking image in the margin, or even a module that shows titles of recent posts. Also, make sure your company's social media accounts are front and center. A click to your Facebook Page or recent Tweets isn't a loss, but a click on the back button is.
Be Smart About Flash and Graphics Image sliders look great on home pages and give businesses the opportunity to convey multiple messages on their website's most prime piece of real estate. But if you have a scrolling mechanism that shows six images for five seconds each, what happens if your visitor only hangs around for 20 seconds? They won't see the fifth and sixth image in your sequence. What if those links direct visitors to your biggest money-makers, like your demo request page or free consultation landing pages? Low visibility will dictate a poor return. Lots of companies like to lead with brand messaging in these spaces, but avoid this. Prioritize your best offers, and show them first.
Position Yourself With Simple Language People are spending seconds -- not minutes -- on your site, so be as clear and concise as you can be with the language you use. Avoid populating your "Products" or "Services" drop-down lists with brand names, because people don't know the names of what they're looking for yet. Instead, use adjective-rich phrasing to explain what those products are, and introduce them to your registered trademark on the product page. And when folks click through to those pages, don't bury critical facts about your products and services under a mountain of text. Think like your customer. Ask yourself what you would want to know, and use that answer to craft a strong thesis statement for the first paragraph of each page. How are you ensuring you get the most out of each visitor?
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/13662/How-to-Ensure-Your-Website-Visitors-Click-and-Stick.aspx#ixzz1M16kVnHT
You're probably being bombarded with a handful of social media platforms that promise to give you or your business more visibility and drive sales on a daily basis. These 10 tips will help you get started now:
1. Clean up your website or online image
2. Plan out your branding strategy carefully
3. Sign up for a personal Facebook account
4. Start blogging
5. Create a Twitter account
6. Begin writing and creating content
7. Network, network, network
8. Make connections with people you know (on all levels)
9. Open up a Public Page on Facebook
10. Create an account on LinkedIN